Privacy policy

PRIVACY POLICY

1. Introduction

Welcome to www.noor.luxe (the “Website”), owned and operated by Misa Atelier, a multidisciplinary design studio with its registered office at Vaswani Chambers, 1st Floor, 264-265, Dr Annie Besant Rd, Municipal Colony, Worli Shivaji Nagar, Worli, Mumbai, Maharashtra 400030

Under its creative umbrella, Misa Atelier houses multiple brands, including NOOR.LUXE, a luxury prêt-à-porter label crafted for the modern woman—where artistry, intention, and refinement come together.

This Privacy Policy explains how Misa Atelier (“We”, “Us”, “Our”) collects, uses, safeguards, and discloses personal and non-personal information when you interact with our Website, place an order, or engage with our services.

By accessing or using our Website, you acknowledge and consent to the practices described herein.

 

 

2. Information We Collect

A. Personal Information

To deliver a seamless and elevated shopping experience, we may collect:

  • Full name, email address, phone number

  • Shipping and billing addresses

  • Demographic details such as location and preferences

  • Account details, order history, and customer service communications

  • Payment information processed only via secure, encrypted payment gateways
    (NOOR does not store card or banking details)

B. Non-Personal Information

We may also collect non-identifiable data, including:

  • Browser type, device details, IP address, operating system

  • Website usage patterns (pages visited, time spent, interactions)

  • Aggregated analytics for performance and improvement

 

 

3. How We Use Your Information

Your information is used strictly to:

  • Process and fulfil orders in line with our made-to-order and limited-edition model

  • Communicate order confirmations, updates, and essential service notifications

  • Respond to queries, concerns, or after-sales support

  • Personalize your browsing and shopping experience

  • Share brand updates, launches, and exclusive communications (opt-out available)

  • Improve Website functionality, design, and offerings

  • Comply with applicable legal, tax, and regulatory obligations

Your data is never used in a manner inconsistent with the integrity, discretion, and exclusivity of the NOOR brand.

 

 

4. Cookies & Tracking Technologies

Our Website uses cookies and similar technologies to enhance functionality and experience, including:

  • Remembering user preferences and carts

  • Improving Website navigation and performance

  • Understanding user engagement patterns

You may disable cookies through browser settings; however, certain Website features may be limited as a result.

 

 

5. Sharing & Disclosure

NOOR does not sell, trade, or rent your personal data.

Information may be shared only with:

  • Trusted service providers (logistics partners, payment gateways, marketing tools)

  • Legal or regulatory authorities, if required by law

  • Internal teams and affiliated Misa Atelier brands under strict confidentiality

  • In the event of restructuring, merger, or acquisition (if applicable)

All third parties are contractually bound to uphold confidentiality and data protection standards consistent with this Policy.

 

 

6. Data Security

We take data protection seriously and employ industry-standard safeguards, including:

  • SSL encryption

  • Secure servers and firewalls

  • Restricted, role-based internal access

  • Regular system monitoring and audits

While we take every reasonable precaution, no digital system can be entirely risk-free. Users are encouraged to protect their login credentials.

 

 

7. Data Retention

Your data is retained only for as long as necessary to:

  • Fulfil purchases and services

  • Meet accounting, taxation, and legal requirements

You may request access, correction, or deletion of your personal data by contacting us (subject to legal obligations).

 

 

8. Minors

Our Website is intended for individuals 18 years and above. We do not knowingly collect information from minors. Any such data discovered will be promptly deleted.

 

 

9. Opt-Out & Communication Preferences

You may opt out of promotional communications at any time by:

  • Clicking the “Unsubscribe” link in emails

  • Writing to: hello@misa-atelier.com

Please note: transactional communications related to your orders will continue as necessary.

 

 

10. Your Rights

In accordance with applicable Indian laws, you have the right to:

  • Access and review your personal data

  • Request corrections or updates

  • Withdraw consent (where applicable, which may limit services)

  • Raise concerns or complaints with appropriate authorities

 

 

11. Third-Party Links

Our Website may contain links to external platforms. NOOR is not responsible for the privacy practices or content of third-party websites. We recommend reviewing their policies independently.

 

 

12. Policy Updates

This Privacy Policy may be updated periodically to reflect changes in practices, technology, or legal requirements. Updates will be posted on this page with a revised effective date.

Continued use of the Website implies acceptance of the updated policy.

 

 

13. Contact Information

For privacy-related queries, concerns, or requests, please contact:

Email: hello@misa-atelier.com
Availability: Monday – Friday | 10:00 AM – 6:00 PM (IST)

 

 

14. Governing Law & Jurisdiction

This Privacy Policy is governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra.